This is my postcard that I did for the project. I had a fix on having a Snow Leo with a snow background (go figure). The front had to go through at least 5 different concepts before coming out to this one. I was inspired by another postcard and decided to go with it. As for the text, I wanted it to stand out and let the key words "pop"; other than that, I wanted to do the back as formal and simple as possible. Keeping with the postal service's standard, I just gave facts about the animal and (instead of doing a coupon) did a percentage off of any local zoo.