I went for a humorous vibe with my postcard. Sometimes humor is the best way to get through to people in my opinion. The theme is that humans aren't the only victims that suffer at the hands of criminals. To help express this idea, I humanized the bears by having them chattering away about the world around them, much like old women in a hair salon. The humor is used to draw you in to the back which is a little more serious and informative about the sun bear's dire situation. The background photo is meant to reflect the text in that it's a tough road in which the ending cannot be seen.
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